Every Second Matters Behind The Wheel
2 April 2025
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Distracted driving has become one of the most significant threats to road safety in recent years. It only takes a mere five seconds to look away from the road — whether it’s to read a text, search for a phone number, adjust your car’s music or GPS, or pick up something that’s fallen — but those five seconds can be deadly. In fact, that short moment of distraction can make the difference between a safe journey and a devastating crash.

While it might seem harmless to glance at your phone or fiddle with the radio for a moment, the consequences can be catastrophic. A vehicle moving at just 55 miles per hour travels the length of a football field in five seconds — a dangerous amount of time when you’re not focused on the road. Those precious seconds can lead to fatal accidents, leaving you, your passengers, and others on the road in harm’s way.

Every moment you spend driving is critical to the safety of everyone around you. It may feel like a small, insignificant distraction, but it can easily result in tragic outcomes. Consider the devastating impact an accident can have on your life and the lives of your loved ones. A crash could leave you struggling in a hospital bed, confined to a wheelchair, or worse, it could end your life. More importantly, it could leave your family in grief and financial turmoil, forever haunted by the absence of your presence.

Think about the effort you put into providing for your family. Imagine how your loved ones would cope without you. Your children may have to drop out of school, and your spouse may struggle to make ends meet. These are the harsh realities of distracted driving that we often fail to acknowledge. A momentary lapse in concentration could change everything for your family, and the consequences are often far-reaching.

The message is clear: every second behind the wheel is crucial. Never let a moment of distraction cost you everything. Stay focused, drive safely, and keep the ones you love safe. Your family needs you — don’t let a few seconds of distraction jeopardize their future.

Produced by
Safety and Victims Advocacy Foundation (The Gambia)

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In collaboration with The Traffic Pulse Newsletter

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