Terrence Mawawa|In an article published by The Sunday Mail On
December 30, 2018, Zimbabweans are described as “gluttonous consumers”.

This comes after there has been an outcry, especially across various social media platforms about the
shortage of soft drinks over the festive period.

See part of the Sunday Mail excerpt below:So Zimbabweans fretted and vented about the shortage of Coca-Cola over the festive season. Curiously, even grown-ups who found the funny side of it had to take to social media to cynically explain why the sugary water had become scarce. The symbolism is obvious: essentially, there is an attempt to explain the shortages within the context of a deteriorating economy.

There also seems to be a proud
affirmation that Zimbabwe’s success
story must be defined not so much by how much she produces, but
essentially by what she eats and how
much she eats.

Apparently, for many, it seems crucial
issues such as changing weather
conditions and their impact on local
agriculture is not something worth
discussing.Even the miracles being performed by our small-scale miners through huge deliveries to Fidelity Printers and Refiners is not the story for economists and analysts.
…. rather than see the rainbow, and the advances being made on many fronts, many have dug themselves into collective mourning.

Sadly, our culture industry, especially the Zimbabwe Broadcasting Corporation, for one reason or the other, has miserably failed to align its storytelling capacity in ways that transform the national mindset.

Instead, doomsday leaders on social
media and other communication
platforms seem to be the ones
directing the national mood.